How To Use Facebook Analytics

In the case of facebook the analytics are provided for free by a tool known as facebook insights which allows users to measure the engagement and effectiveness of their facebook pages and marketing efforts.

How to use facebook analytics. Facebook pixel if you already have facebook pixel set up you can start measuring your website s performance today or set up additional events to measure specific actions. You can see an overview dashboard which can be customized highlighting key insights. You can also use facebook analytics if you have a role on someone else s event source in their business manager. There you can find out different analytical details that will update you about the performance of your facebook business page. Understand your customer s journey across mobile web and more.

You can simply access it through your facebook business account directly on your browser. Similarly to google analytics you can modify define the date range and create or define segments to use across all facebook. Facebook pixel view analytics. How to use facebook analytics so first thing first you need to go into your brand s facebook page and then click on the insights. Facebook analytics sifts through the raw data that is generated by the platform and finds useful patterns in that data that can be applied to marketing insight and action.

See how facebook analytics tool provides insights to your business. Optimize growth through omni channel analytics. Use all of the features such as funnels to measure conversion cohorts to measure behavior over time and demographics and segments to better understand particular audiences. If you don t already have a role you must ask an admin to assign you one. How to use facebook analytics from within the facebook page insights you re going to see a left hand menu that you ll use to navigate to the different reports available.

The 8 facebook insights reports detailed in this guide are the essential reports that will hold most of the analytics data you need to understand your content performance. If you don t see insights in the menu click more to bring it up. To access facebook page insights go to your facebook page and click insights in the top menu.