How To Use Facebook Audience Insights

Dismiss the popup to choose a different one from the top right dropdown menu.

How to use facebook audience insights. When you have an ad account you can access the facebook audience insights tool from within your facebook ad manager by clicking on the menu icon and then audience insights. Click audience insights to get to facebook audience insights. Facebook audience insights gives you access into four distinct views of the facebook users you ve chosen in the audience settings. As we ve seen here facebook audience insights is a complete tool which gives you several resources to create measure and analyze your successful campaigns. Meaning are you currently a facebook business user.

To access this tool simply head to your facebook ads manager and click on audience insights in the left hand menu. Demographic information such as age gender relationship status education level and job title. Later we will dive much deeper into how these views work. The four views you can see are. Open the fai dashboard got multiple accounts.

The first choice that s presented to users is the type of audience they want to analyse. It s listed in the analyze and report section of the menu see screenshot below. When you first open audience insights you will likely be prompted to select an audience to start. To explore the tool follow along with the steps below. Audience insights is a function within the facebook ad manager.

Choose the audience you want to start with. Do you have your business set up on facebook. Audience insights can be quite overwhelming at first glance so let s break down how to use this valuable tool for your market research. You can find it by clicking the drop down menu under tools the audience insights tool will help you segment your defined seed audience based on different preferences and demographic details. Create your business page first.

Facebook audience insights gives you aggregate information about two groups of people people connected to your page and people on facebook so you can create content that resonates and easily find more people like the ones in your current audience. Everyone on facebook people connected to your page and a custom audience. Select the audience you want insights for. Facebook audience insights 2020 in this video i explain in very simple terms of how facebook audience insights work in 2020. Then find facebook audience insights within the facebook ads manager.