How To Use Facebook Handshake Tool

In order to do this they ve created a handshake tool.

How to use facebook handshake tool. Facebook has clearly defined the rules for branded content which includes using disclosures in addition to the handshake tool. All sponsored paid content must be shared using this tool without exception. Seeing that facebook is a big social media platform people use to receive content facebook has implemented new guidelines for branded content handshake tool. The biggest news out of facebook recently is the launch of the branded content tool also called the handshake tool because it looks like a handshake. Facebook wants to make sure paid content is labeled in a clear and consistent manner.

For example a juice brand may work with a parenting blogger to have their brand or product mentioned in a post on facebook or a car manufacturer and a sports network may create a. Facebook is a powerful tool that you can use to advertise your business to millions of potential customers and the first step in doing so is creating a set of ads. How to use the facebook branded content tool. What is the facebook branded content tool. When posting branded content to your page tag brands by selecting the tag sponsor option.

Click on the handshake icon to tag your sponsor s page. Now the handshake tool is available to nearly every facebook page verified and unverified. This tool was previously available only to those pages with the blue verified checkmark. Keep in mind that facebook advertising isn t as popular as it used to be. Once your page is approved for the branded content tool you will see a new icon that looks like a handshake when you compose a post on your page.

Our pages terms and ads policy now allow certain types of branded content on facebook and require publishers and influencers to tag the marketer in the post to make it clear that the post is branded content. If you have another platform on which you can advertise it might be better to try out your ads there instead. Comply with all applicable laws and regulations including by ensuring that you provide all necessary disclosures to people using facebook or instagram such as any disclosures needed to indicate the commercial. This new tool impacts any influencer who works with a brand in any capacity that even includes getting freebie products. Branded content is another way to leverage your expertise in creating content for social feeds and mobile environments as well as credibility with an audience.