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Unlike pay per impressions ppm where a brand pays per 1 000 views ppc lets you pay only for visitors who actually click to your website.

How to use facebook pay per click. So far we ve talked about all of the things that you can do to lower the facebook average cost per click but now let s start discussing real numbers. A fisherman needs an effective net. Let s start from the beginning. The latter brings. Facebook s pay per click system offers 3 separate ways for you to setup ppc ads in facebook.

Pay per click or ppc advertising is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. Facebook is a pay per click marketing channel. You can also be charged based read more. This means that you ll be paying every time someone clicks on your ads. The term ppc can apply to paid ads on social media networks like facebook twitter and linkedin.

It all depends on your facebook advertising strategies. In a study that wordstream conducted the facebook average cost per click across multiple industries was 1 72.

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