How To Use Facebook Retargeting

Retargeting the people who bounce immediately doesn t help you.

How to use facebook retargeting. Finish up with a strong call to action. Facebook dynamic retargeting ads are a type of ad that automatically shows products people have previously viewed which makes these ads especially relevant and efficient. With facebook remarketing you can use this data to retarget customers with the specific items or pages they were looking at without them even realising via social media platforms. Go to your facebook ads account. General advice holds that you should put the retargeting code facebook s tracking pixel on a page beyond the product page such as the add to cart page.

When you select your audience choose retarget ads to people who interacted with your products on and off facebook. Your ad will be reviewed and then your retargeting audience will start to see them. Click on create audience and select custom audiences. Add text and links to your facebook ad. We often use a blended approach of both conversion and dynamic product campaigns at the bottom of funnel.

Log in to your facebook ads manager and select audiences. Locate your audiences option inside your facebook ads business manager. Here s how to do that step by step. Choose the media you want to use for your retargeting ad paying attention to facebook ad size constraints. To run facebook dynamic retargeting ads you must first upload your product catalog.

Again you ll find create audience at the top left on your screen. Promote products from your catalog to people who viewed or added those products to their cart. Once you ve got everything set up the way you want you can use one of these awesome facebook ad preview tools to make sure click confirm. Click the create audience dropdown and choose custom audience. If you ve never created an audience of any kind before you ll see create a custom audiences button not a dropdown.

There are a number of different ways you can use retargeting. Choose a retargeting option. You ll find audiences in the dropdown menu when you click on business manager at the top left hand side of the screen. Viewed or added to cart but not purchased. Facebook is a great channel to put your retargeting efforts into as it gives you the opportunity to be where your potential customers already are.