How To Use Your Facebook Pixel

The pixel helps to optimize ads based on this data gather a targeted audience for future ads and sell your product or service to people who have already taken action on your site.

How to use your facebook pixel. A facebook pixel is a code that you can put on your website that tracks conversion rates from facebook ads. Enter your website url to check for easy setup options. Click all tools then measure and report and finally pixels. Click connect data sources and select web. For full step by step instructions on adding the facebook pixel to your site visit the help center.

Click create a pixel. Add the facebook pixel to your website. The facebook pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later also known as retargeting. Click the green create a pixel button. Make sure your facebook pixel is active before you create your custom audience from your website.

Then add standard events to the pixel code on the special pages of your website such as your add to cart page or your purchase page. Add your pixel name. Create a facebook pixel. If your status says active you ve installed your base pixel code correctly. Facebook can help match the people who visited your website or people who ve taken specific actions events on your website to their profiles.

Generally you d go to your theme options settings and place it in the facebook pixel code field. Select facebook pixel and click connect. When you re ready to move on select continue. The data gathered from these functions translates to sharper audience targeting ad delivery and more thorough knowledge about how visitors use your website. The facebook pixel is a piece of code that you place on your website allowing you to monitor conversions from facebook ads optimise ads build targeted audiences for future adverts and retarget people who have previously interacted with your website.

When choosing the pixel s name keep in mind that with events manager you only get one pixel for each ad account. Name your pixel accept the terms and click next. If you have access to your website s code you can add the facebook pixel yourself. After you place the pixel code on your website enter your website url and select send test traffic to make sure your pixel works properly. Name your pixel enter your website url and click create.